When Google announced that page speed will be considered as one of the factors that will determine SEO ranking, every website is making speed the topmost priority. If your website is working at speed, the visitors will not drop off. However, if the website is slow, visitors will surely drop off before the page load completes. Speed is an essential parameter in determining the amount of traffic and conversions. In this blog, we are going to elaborate on WordPress website speed optimization, and how to measure page speed.
Importance of Page Speed and WordPress Website Speed Optimization
Before pondering over WordPress website speed optimization, let’s understand why page speed is an important metric for a website. There are two fundamental reasons:
Firstly, page speed is directly associated with your SEO rankings. Suppose, two websites are to be compared both having the same features, their SEO ranking will depend largely on the page speed. There is a penalty imposed by page ranking algorithms. Therefore, it is vital to carry out WordPress website speed optimization.
Secondly, as we all know, online users do not wait for too long. They want quick results. If the website is taking time to load, they will drop off from that particular website and jump on to another taking less time to load. This suggests how important a role the page speed has on any website traffic.
There are different techniques to measure page speed. Some of them are as follows:
- GTmetrix
- Page Speed Insights
- Web Page Test
How to measure Page Speed?
There are different methods through which you can measure the page speed of any website. Organizations must hire WordPress developers who are capable of doing all this. It will increase the traffic and boost the conversions as well.
- Choose a rapid web host: This is necessary to maintain the efficiency of the website and the performance of the web server. Therefore, hosting must be chosen based on speed.
- Lightweight and flexible theme: This is another feature that is going to impact the page speed. The theme for WordPress will play an important role in calculating the speed of that website. A lightweight theme having minimal features will be useful.
- You must use Plugins smartly: Plugins can improve your WordPress website speed optimization. They affect the functionality of any website making it more capable. You must select each Plugin very carefully as this will affect the complexity of the website.
- Optimization of WordPress Database: The WordPress application is linked to a database that holds the data. It will keep all the website content, posts, registration, and much more. The request-response time between the WordPress application and the database must be optimized. It will impact the page speed.
Conclusion:
All these metrics can hugely affect the WordPress website speed optimization. You must also make it a point to use a Content Delivery Network that would deliver resources. Along with this, the images used on the website must also be taken care of.
- Page speed is critical for the website owner
- Some of the page speed tools that can measure the speed of the website
- Important techniques that would help in WordPress website speed optimization.
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